The Start to Building Your Brand

The aim approach to building your brand?! Be yourself.

Does anyone feel like they need to be one person at work, another at home, and another in social settings? Many of us, especially millennials, often aim to become chameleons and blend in with the settings we are put into. I believe that this is one of the sole reasons why we struggle to find our true purpose in life. We all get that unsettling feeling in our gut that we are doing what everyone else wants us to do. (or is that just me?) Either way, I have been thinking about this concept for a while and feel like I made some headway on it that I feel compelled to share.

Here it comes - YOU BE YOU. Stand by what you want to do, what you feel is right, and handle situations in a way that allows YOU to sleep peacefully at night. In most cases, you are going to find that the reason you stand out, change someone’s day or get recognized at work is because you handled something in a different way than the person next to you did.

I used to think that you had to do what everyone expected in order to be “liked” until I realized, why would you want to be liked as someone you are not?

This concept seems so simple, yet is so impactful. I challenge you to take some time this week to reflect on what it is that makes you different.

How do you stand out in a room full of people?

Til next time,

Aimee xxo